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Mobile Marketing Forum 08

Skype has added MySpace as a friend

Well I guess this one’s been a long time coming. Who’d have thought two companies that don’t make any money [yet still made their founders filthy rich] would get together, presumably to make twice as less money as they could have alone.

It’s all well and good having a user base of 330 million but I’m still waiting to see how this gets monetised. eBay’s already admitted it got a bit over eager when bidding for Skype, while Murdoch paid out $580m for MySpace. And the social networking bandwagon seems to be chugging along merrily. Rumour has it that Microsoft is reportedly ready to buy a 5 per cent stake in Facebook for between $300m and $500m. Wow.

Let’s see how these ad supported social network models turn out then.

Who’s paying for wifi now?

The announcement from the BBC this morning, that it will be making its content available for free over wifi, is an interesting turn around for the wifi provider business model. Whereas it used to be the end user paying for wifi access, it looks like it might increasingly be the content provider, or perhaps even the physical hotspot host itself.

The Cloud is providing the infrastructure for the BBC deal but it is also providing access at McDonald’s restaurants too. In this case Maccy D’s is paying for its customers’ wifi access - presumably because it’s using The Cloud for its own in house communications it got a good deal on reselling access.

It will be interesting to see how many other players follow these leads.

Just what is Moto thinking?

Moto’s having a bit of trouble with its handset unit, that much goes without saying, but just what is the company thinking with its “autumn collection” that took to the catwalk last week? Not really new devices are they? Pretty much cosmetic lifts of earlier devices, although in the case of the U9 there’s a bit more under the hood. And why, oh why, does it look like the company is still hedging all its bets on the RAZR brand? Does it really not have anything new to show us?

I would have thought a company that saw its device shipments drop to 35.5 million units during the second quarter, down from 51.9 million in the same period last year, would have been a bit more imaginative with its new devices.

Update: A couple of hours after posting this the news broke that Moto has bought a 50 per cent share of UIQ. This confuses me further. Although the Z8 uses UIQ I thought Moto wasn’t going to support the platform further and was becoming more of a Linux shop. Perhaps this is the company clutching at straws to come up with a way of jazzing up its devices.

Sun rising on Savaje?

If the rumours are true, it looks like ill-fated mobile OS SavaJe might be due for an outing. Then again, this is one company you can’t expect any guarantees on.
I thought it was a bit of a shame when the lights went out at SavaJe HQ last year. Just weeks before, Andy Bush, UK MD, was showing me a pretty cool platform, hinting at an IPO and even demonstrating a working version of Vodafone’s Live! interface built on the Java OS.
So Sun’s acquisition of the company’s assets earlier this year suggested a new lease of life for the platform, and these rumours about a Sun/Samsung partnership might just be it. Especially since Samsung has been known to build a phone based on just about anything outn there, no matter how niche. Although, despite the JavaFX Mobile initiative, one of the big questions now is whether the company will open source the mobile OS just as it did with Java last year.

Do not pass Go. Do not collect £200

Way back when the Informer was a lad, during the summer holidays he would invariably spend part of each day playing the board game Monopoly with his siblings. It’s not so much that electronic entertainment didn’t exist - it did - it’s just that it existed in the form of the Commodore 64; the worst computer ever sold. You never got to play the games, you just watched the cassette tapes turn round in the machine until, after about ten minutes - when the tape was about to run out and the game was supposed to load - a message appeared on the screen saying “Syntax error: Line 20″. Then it all went dead.

So Monopoly it was. There were two strategies. On the one hand you played cautious, like the Informer. Go for the best returns, the most reliable, the utilities. Or, if you were Informer Minor, the cheeky younger brother, you spent like a Russian oil billionaire. You bought everything you could get your hands on and eventually bled your tolerant siblings dry, rounding out the game with a cackle of capitalist ecstasy. You also (and you only admitted this decades later) used to keep several thousand pounds tucked under the board that shouldn’t have been there, which you used to fund these acquisitions.

All of which came flooding back to the Informer this week as he observed yet another land grab in the internet services space. On Tuesday, all-seeing webmonster Google gobbled up a Finnish firm called Noki… only joking, called Jaiku - a presence sharing service through which people can update their status and location information and tell a bunch of other people. A bit like Twitter.

The service works on S60 handsets, thus allowing the G-tendrils to snake further into the mobile space. Users can share their calendar as well as location and availability which could enhance Google’s torque in the mobile advertising space.

It’s a great time to be running an internet services company at the moment, because the big boys vying for position seem to want to buy everything. Does this remind you of anything? Say, about six years ago?

Anyway, we’ll have to wait and see how Nokia responds. But we don’t need to wait and see how Motorola will respond, because we already know. Commenting this week on Nokia’s $8.1bn acquisition of digimap-house Navteq, Moto CEO Ed Zander said: “That’s not our strategy. We are not in the applications business.”

He was speaking to students and teachers at the Chicago Graduate School of Business, when he revealed that Moto, too, had looked at Navteq. “We looked at it and went on our way,” he said, adding: “We didn’t even think about it.” Whenever the Informer walks past the Bentley and Porsche showrooms on London’s Glitzy Park Lane, he looks at the cars, and goes on his way. He never thinks about buying them. Because he hasn’t got the money.

Funds Nokia may have, but the honeymoon period looks to be well and truly over at the firm’s infrastructure arm, Nokia Siemens. The CEO of German parent Siemens, Peter Loescher, had a pop at the operation last week, it has emerged. He drew attention to the “weak and therefore unsatisfying operating performance of the joint venture” and is now expected to juggle his board around to make someone responsible for the whole thing.

It’s not like Siemens was going great guns before the merger; weak and unsatisfying is probably a fair summation of the firm’s position before April this year, when the JV launched with, instead of a fanfare, a warning about poor growth prospects. The Informer is reminded of a Nokia Mobile Phones SVP commenting a few weeks back on the possibility of consolidation within the handset chasing pack. You may remember he said: “Two turkeys do not make an eagle”. It would be a bit harsh to describe either of these firms as a turkey, but the principle stands. (It occurs to the Informer that, if two turkeys did make an eagle, Mrs Turkey would probably have some explaining to do).

It was gobble-gobble all the way at Sanyo this week, as the Japanese firm’s loss-making handset outfit offloaded itself onto compatriot vendor Kyocera. Sanyo’s phone unit lost $387m in 2006, which isn’t that bad, but the firm has wisely decided to focus on its component business, which is in much better shape.

And it wasn’t just vendors dealing with difficult times this week, as Sprint CEO Gary Forsee was shown the door by the US carrier’s board, following a period of difficulty. The Informer’s chum, Karl-Heinz Rumourmonger, dropped a hint about this last week, you might remember. And the word from KHR this week is that the Sprint board has joined in a chorus of that classic tune from the musical Annie: “Bill Mor-row, Bill Mor-row, we love you, Bill Mor-row, we hope you’re not faaaaaaaaar awaaaaaaay.”

Yup, reports have surfaced that ex-Vodafone UK front man Bill Morrow - who left the mighty red comma (or is it an apostrophe?), last year to return to the US for family reasons - could be in the running for the Sprint job. Morrow did a ten-stretch at Vodafone and is no stranger to carriers in difficulty. He was put in charge of Vodafone’s struggling Japanese operation to oversee its sale to local ISP Softbank.

Leaving under more auspicious circumstances this week was AT&T Mobility premier Stan Stigman, who is retiring after 42 years at the firm. Stigman is to be replaced by Ralph de la Vega, previously the firm’s group president for regional telecom and entertainment.

Back to Sprint, which, of course, is a champion of WiMAX. Should Mr Forsee be looking for a job, the Informer notes an interesting development on the Falkland Islands. The Government of that far-flung, windswept outpost, has announced that the telephone network is to be upgraded, and will use WiMAX for broadband access. Cable & Wireless South Atlantic (enjoying its first appearance in A Week in Wireless - we welcome you) is stumping up £1.3m, while the G is putting in £823k, according to reports. In other WiMAX news, Motorola this week scored a WiMAX deal with Taiwanese carrier FarEasTone. In other, other WiMAX news, NTT DoCoMo, Softbank and KDDI have all applied for Japanese WiMAX licences.

In happier news for Sprint, it’s about to be $80m better off now that VoIP player Vonage has settled with the carrier over a series of patent disputes. $35m of the sum covers past use of Sprint’s VoIP licence, $40m buys a full future licence and $5m is a prepayment for services. The pain’s not over for Vonage, though, as it’s still in the doghouse for infringing patents belonging to Verizon.

Staying in the land of the free, AT&T flung $2.5bn in the general direction of Aloha Partners this week, in exchange for 12MHz of 700MHz spectrum. It’s looking like a mobile TV-flavoured deal, as thrown in was Hiwire, an Aloha-owned company piloting DVB-H broadcasts in Las Vegas. If AT&T is up for some TV behaviour of its own, it’ll raise a question mark over the firm’s relationship with Qualcomm offshoot MediaFLO, which operates its own ‘mediacast’ network in the 700MHz neighbourhood. The two firms signed a deal in February that would see AT&T taking services from MediaFLO.

Perhaps AT&T figured it was a good time to get its hands on the spectrum at a fixed price, ahead of next year’s 700MHz FCC auction. This sell off, scheduled for January 2008, will see 62MHz of 700MHz spectrum go under the hammer. It makes sense for AT&T, even if the auction eventually values the spectrum at a lower price than the carrier has paid. A stateside buddy of the Informer’s pointed out that the Aloha spectrum has neither build-out requirements nor open access or public-private partnership requirements attached to it. AT&T can sit on the spectrum until it needs it some time down the line, which is not true of the spectrum that will be auctioned.

In an unrelated development, the FCC auction has been delayed by eight days, in order to give prospective bidders more time to put their bid specifications together. It will now happen on January 24th.

While we’re busy with sell-offs, the first auction of dotMobi domain names raised $850,000, the dotMobi consortium announced this week. “Dozens” were sold, apparently, with the highest price attracted by hosting.mobi, for $101,000. Money well spent? We’ll have to wait and see.

One of the many double-edged swords plunged into the world by the US of A is burger firm McDonald’s, which this week looked to wireless to help bolster its sagging popularity. Here in the UK, 1,200 of the firm’s eateries will soon have free wifi access served up alongside their meals, following a deal signed between the food chain and wifi provider The Cloud. McDonald’s’ corporate communications needs will also be met by the arrangement.

Now the Informer doesn’t know about you, but McDonald’s ranks pretty high on the list of places he would not take his laptop. Just imagine the state it would get into.

Not to be outdone, archrival Burger King, has also got into the mobile space this week, apparently commissioning some themed mobile games from provider Mobliss, part of Japan’s Index Corporation. It remains to be seen whether or not these games will involve chasing down and killing red-haired clowns.

Handset industry darling Sony Ericsson had some numbers out this week that were interpreted by some as bad news. It’s all relative though. Bad news for Sony Ericsson means Q3 profit dropping to Euro267m from Euro298m a year ago. Sales were up seven per cent to Euro3.1bn, on the other hand while unit shipments increased by 31 per cent to 26 million. The vendor’s ASP dropped Euro20 to Euro127.

The analysts at Ovum reckons the results were “disappointing”, warning that SE’s top end handset range is getting on a bit. Consequently, the researcher has revised its prediction that SE will overtake Motorola this year. The shift in Sony Ericsson’s numbers is hardly unexpected, though, as the vendor has been broadening its portfolio at the lower end in a bid to grow market share.

And that’s about the size of it this week, apart from one final, depressing fact, which has nothing to do with wireless at all. This week, on the 9th of October, the Informer saw his first Christmas related advert on television. October 9th! The culprit? Frickin’ EuroDisney. Good grief.

Mobile broadband gains velocity

The mobile broadband market is gaining velocity, driven by the twin engines of HSDPA and EV-DO with more power yet to come from Mobile WiMAX.

There are already more than 200 commercial mobile broadband networks worldwide with more than 50 million subscribers using hundreds of different devices. And rapid adoption of these technologies will lead it to dominate the broadband market by 2011, when services based on HSPA, EV-DO, WiMAX and other systems will have more subscribers than services based on DSL, cable and FTTH.

The latest news on mobile broadband:

Mobile broadband moves into fast lane

Moto scores Taiwan WiMAX deal

WiMAX gaining serious momentum

Nokia, Intel to unleash WiMAX devices in 2008

Intel backs KDDI WiMAX push

4G technology shaping up ahead of time

Sprint calls its WiMAX service Xohm

Vodafone joins WiMAX Forum


Sprint, Clearwire champion mobile WiMAX

DoCoMo trials “Super 3G”

More mobile moves from Google

As if there isn’t enough rumour and speculation flying around about Google’s mobile activities already, the acquisition of Jaiku is more fuel on the fire.

First there was the acquisition of Zingku, giving Google a mobile focused social networking community, now Jaiku adds better status/presence functionality, perhaps paving the way for location based services and new advertising models. The cool thing about Jaiku is that you can see other users’ presence direct from your phonebook [on S60 devices] and the word is that you can also see location via nearest cell tower id.

What’s interesting is that Nokia seems to be following a similar track with its own Ovi platform. Whatever Google’s got planned, it looks like it’s going to shake up the market.

GoogOS Mobile? Surely not

The latest on Google to come out of the industry rumour mill is a tad confusing I have to say. It makes sense that the GPhone/Google Phone isn’t actually a device - it’s hardly Google’s space - but I’m struggling to believe that it’s a full fledged operating system, even if it is supposedly based on Linux.

Although Linux is used by most of the major handset vendors, it suffers from the same problems in the mobile world as it did on the desktop - there’s just too many distributions. Adding yet another would be madness, even if they were giving it away. My money’s on some kind of Googlised user interface, which incorporates all the Google web services and some kind of ad model.

The only problem with this scenario is that Google apps are already accessible on mobiles and in some cases are already preloaded on the device, which leads me to question just what it is Google has got up its sleeve. After the launch of Blyk I’m really sceptical about the ad supported mobile model, so it will be interesting to see what these guys come up with.

And another one bites the dust

Today’s news that Sprint CEO Gary Forsee is quitting got me thinking that it’s been a rough year for chief execs. And for some, it looks like it might get rougher.

So far this year, we’ve had departures from:

Sprint, CEO, Gary Forsee

Niklas Zennstrom, CEO, Skype

Paul Reynolds, CEO, BT Wholesale

Alan Gow, MD, Virgin Mobile UK

Bob Fuller, CEO, 3 UK

Sanjiv Ahuja, CEO, Orange

Edward Whitacre. CEO, AT&T

Klaus Kleinfeld, CEO, Siemens

So, who’s next in the firing line? Well I can think of a couple of candidates. Alcatel-Lucent CEO Patricia Russo must be feeling a bit nervous after the statement of total and complete support issued by the company last week. But then of course, there’s Motorola’s Ed Zander.

Well, you know what they say - it’s tough at the top.

A Week in Wireless - The vote of confidence

In the world of Association Football, you can pretty much tell when a manager is about to get the boot, so to speak. What happens is that the chairman or the board of the football club respond to well-informed speculation that the manager’s up for the old heave-ho by issuing a public declaration that he has their full and loyal support. Then, a week or two later, they sack him.
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