Comments on: Thank you for the music http://blog.telecoms.com/2007/11/02/thank-you-for-the-music/ Telecoms industry news and opinion Thu, 08 Jan 2009 21:33:16 +0000 http://wordpress.org/?v=2.0.12-alpha by: Fraser King http://blog.telecoms.com/2007/11/02/thank-you-for-the-music/#comment-189 Mon, 05 Nov 2007 10:13:30 +0000 http://blog.telecoms.com/2007/11/02/thank-you-for-the-music/#comment-189 I beleive that all digital media will eventually move to a subscription model. With the rise of torrents, and P2P sites making almost any movie or song available for the cost of a high speed internet connection, combined with consumers becoming more tech savvy the market for £0.80/song downloads or £15CD's is a market that can not be sustained. I beleive that all digital media will eventually move to a subscription model. With the rise of torrents, and P2P sites making almost any movie or song available for the cost of a high speed internet connection, combined with consumers becoming more tech savvy the market for £0.80/song downloads or £15CD’s is a market that can not be sustained.

]]> by: Sean O Sullivan http://blog.telecoms.com/2007/11/02/thank-you-for-the-music/#comment-157 Fri, 02 Nov 2007 13:39:48 +0000 http://blog.telecoms.com/2007/11/02/thank-you-for-the-music/#comment-157 I think that Vodafone have the approach right. A weekly sub that's priced below the price of a sandwich puts it firmly in the "impulse try" zone, and I think they'll get a lot of people hooked on the service. At that price point, I think people won't mind the "move and lose" effect - they'll accept that's a factor in the pricing. As for Nokia - well, I'd offer an opinion on their store if I could browse it - but it rejects the Firefox browser on Mac. Doh! Doesn't bode well :-) I think that Vodafone have the approach right. A weekly sub that’s priced below the price of a sandwich puts it firmly in the “impulse try” zone, and I think they’ll get a lot of people hooked on the service. At that price point, I think people won’t mind the “move and lose” effect - they’ll accept that’s a factor in the pricing.

As for Nokia - well, I’d offer an opinion on their store if I could browse it - but it rejects the Firefox browser on Mac. Doh! Doesn’t bode well :-)

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