Comments on: German iPhone sales disappointing? http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/ Telecoms industry news and opinion Fri, 09 Jan 2009 01:20:06 +0000 http://wordpress.org/?v=2.0.12-alpha by: James Middleton http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-990 Mon, 04 Feb 2008 14:43:23 +0000 http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-990 Incidentally, I was in my local Carphone Warehouse in North London on Sunday and I asked the store manager about iPhone sales. He said that after an initial rush in sales between November and Christmas, they're now selling four or five a week in this particular store. Incidentally, I was in my local Carphone Warehouse in North London on Sunday and I asked the store manager about iPhone sales. He said that after an initial rush in sales between November and Christmas, they’re now selling four or five a week in this particular store.

]]> by: Tobe http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-988 Mon, 04 Feb 2008 13:03:19 +0000 http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-988 How far are the figures coming out from the US and UK representative of units that are actually in use in those countries? From my small circle of friends here in Nigeria, I can easily count 15 people that use the iPhone, unlocked ones that is. Easier access to UK and US might explain the quantity sold rather than operator performance. On a different level, it might mean that t-mobile has better risk and customer management processes and that less numbers are leaking out through the firm. just a thought. regards Tobe How far are the figures coming out from the US and UK representative of units that are actually in use in those countries? From my small circle of friends here in Nigeria, I can easily count 15 people that use the iPhone, unlocked ones that is. Easier access to UK and US might explain the quantity sold rather than operator performance. On a different level, it might mean that t-mobile has better risk and customer management processes and that less numbers are leaking out through the firm.

just a thought.

regards

Tobe

]]> by: Ulf Morys http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-938 Thu, 31 Jan 2008 11:20:08 +0000 http://blog.telecoms.com/2008/01/31/german-iphone-sales-disappointing/#comment-938 Be serious: it's not Apple that has the branding problem here ! There's a complete mis-match between what the t-mobile brand stands for in Germany (incumbant, slow, aged subscriber population, little service etc. but at least good network service on the positive side) and the Apple brand. Cupertino should have known that when they signed - but greed got the better part of them. So desperate is the struggle of t-mobile for a better, "younger" image that they would probably accept terms unaccaptable to any less desperate carrier in the country. But remember: if you're a slightly overweight, bald mid-50 single, you're still a slightly overweight mid-50 single if you buy a Porsche to cruise thru town. In other words: image transfer only goes that far.... and not beyond. I know what I'm talking about: I took particular pride in getting my iPhone on the O2 Germany network, where I have something close to a data flat rate for Euro 8,50 per month (with the option to cancel at any time), compared to Euro 50,- for at least 24 months. You do the math yourself.... fits very well with recent reports of how many unlocked devices are bleeding out of the US to Asia an Europe. My personal guess: make the part higher that goes to Germany ;-) Cheers, Ulf Be serious: it’s not Apple that has the branding problem here !

There’s a complete mis-match between what the t-mobile brand stands
for in Germany (incumbant, slow, aged subscriber population, little
service etc. but at least good network service on the positive side)
and the Apple brand.

Cupertino should have known that when they signed - but greed got the
better part of them. So desperate is the struggle of t-mobile for a
better, “younger” image that they would probably accept terms
unaccaptable to any less desperate carrier in the country.

But remember: if you’re a slightly overweight, bald mid-50 single,
you’re still a slightly overweight mid-50 single if you buy a Porsche
to cruise thru town. In other words: image transfer only goes that
far…. and not beyond.

I know what I’m talking about: I took particular pride in getting my
iPhone on the O2 Germany network, where I have something close to a
data flat rate for Euro 8,50 per month (with the option to cancel at
any time), compared to Euro 50,- for at least 24 months. You do the
math yourself…. fits very well with recent reports of how many
unlocked devices are bleeding out of the US to Asia an Europe. My
personal guess: make the part higher that goes to Germany ;-)

Cheers,

Ulf

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