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Mobile Marketing Forum 08

“It was very interesting to see that network status management…

“It was very interesting to see that network status management is now Oz Word. Lots of vendors offering solutions. That gives carriers the chance to really affect customer experience using data from the radio network.”

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“It is from Global Work Congress Bad Network Status…

“It is from Global Work Congress Bad Network Status Management is the new password for technology’s that are taking care of customers experience in a radio access extending OHS(?) and BHS solutions for the first time into a highly fragmented radio access network. NHM(?) is gonna be the story of the next 5 years as people push Oplex(?) down and it’s gonna help customers get better service and more reliable calls.”

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“Hi, this is Ron Till from Seltra(?)…

“Hi, this is Ron Till from Seltra(?). When I think back of last year to GSM I remember a huge high bill for new services. This year NWC(?) was about realisation that user experience is required. The operators have realised that they have to deploy, they have to provide broadband and they have to provide the underlying transmission network to allow these new applications to happen.”

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“2 big messages at Millwere(?)…

“2 big messages at Millwere(?) Congress SU1, it’s the, the birth of LTE. Lot of companies demonstrating that technology and the next is the move to get data from the radio access network. You need technologies like Network Status Management NSM. If you come, it’s like Amdox(?) and Acticks(?), active in that area. Putting a lot of energy into getting it to out of the radio active network to improve the customer experience all the way back into the core network.”

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Barcelona day three

Barcelona day three and handset operating systems are on the menu. Vodafone frontman Arun Sarin stirred things up with a call for more simplicity among mobile handset OSes. Sarin reckons a handful of platforms is enough to keep the market going.

Vodafone tried this move before, two years ago, when it tried to standardise on three handset platforms - Symbian, Windows Mobile and Linux. Thing is, it’s not really three platforms. Symbian itself is split into a handful of different versions - S30, S40, S60 etc. - all of which have very different capabilities. Then of course Linux is fragmented into many, many different flavours and it being pulled in every direction by the various lobby groups like LiMO, LiPS, etc.

Even the handset manufacturers aren’t consistent in their approach, Sony Ericsson announced its first Windows Mobile phone this week and Nokia’s acquisition of Trolltech raises some interesting questions about the company’s approach to Linux.

Then again, what I learned from Trolltech yesterday also raised a question about the difference between a mobile operating system and a suite of web services, as the world’s traditionally ruled by Google and Nokia respectively, collide.

Trolltech said that Nokia’s plan to create an application framework that can be deployed across any platform, combining web-based apps with native ones, puts Nokia on a better footing to go up against Google.

Google’s Android platform, which was also on display at the show, sounds exactly like Nokia’s own initiative, putting the web giant on a better footing to compete with the Finnish firm.

“Hi, this is Steven Mosanna(?)…

“Hi, this is Steven Mosanna(?) with a decision from Barcelona late afternoon, Wednesday. Advertising is the buzz word for the past 2 days. Obviously, it’s one of the really big measures that customers and operators can do and together with ___ decision is in now but ___ marking. Reviews can churn, I’m so cross for ___ advertising should be the name of the game. Where the big bucks are. Money to be made. Anyway, signing off. Thanks, bye bye.”

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“Hi this is Randy Kaviani…

“Hi this is Randy Kaviani(?) calling from Navarre in mobile world congress day 3. Great to hear that everyone is talking about mobile web there’s a no. 1 initiative in 2008. It’s particularly satisfying Navarre since we spent 8yrs commercialising the technology.”

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“The first rule about darts club is…

“The first rule about darts club is you don’t ___ about darts club. So if you’re in Barcelona how will we say this things?”

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“Who is Will Neil.”

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“This is Fred Frolly(?) with Air Span…

“This is Fred Frolly(?) with Air Span and we’re we’re happy to be at our first World Mobile Congress with Y Max equipment and we’re we’re getting a lots of traffic and it’s it’s really been a good show for us especially with all the Y Max focus of the show. This year we’re really happy. Y Max here Y Max now. Thanks.”

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