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Mobile Marketing Forum 08

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UK ISPs should swallow their pride and start being honest about broadband

Posted by Expert View, Rob Gallagher

June 18th, 2008

At a recent industry event, a number of executives trotted out the latest variation on that old maxim of the telecoms industry: “Customers don’t really care about technical details; they just care about what technology can do.” In this instance, it was applied to broadband speeds: “Customers don’t really care that our network can’t deliver 8Mbps speeds, they just care that it allows them to access YouTube, Facebook, etc.”

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The Empire Strikes Back

Posted by The Informer

June 13th, 2008

This week we’re going to play a special version of the classic TV quiz show Going for Gold. Contestants must correctly identify what the show’s guest host, the Informer, is describing: Fingers on your buzzers.

2 Comments

Mobile ads ‘ten times more effective’

Posted by James Middleton

June 12th, 2008

Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap.

2 Comments

Telecoms and media convergence is still some way off in the Middle East

Posted by Expert View, Matthew Reed

June 11th, 2008

A meeting of minds between the Middle East’s media and telecoms industries is still some way off, it emerged at the Arab Advisors Group’s Media and Telecoms Convergence conference in Jordan’s capital, Amman, last week.

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Apple faithful not disappointed; 3G iPhone lands in July

Posted by James Middleton

June 10th, 2008

As expected, California’s king of cool gadgetry, Steve Jobs, delivered the goods on Tuesday.

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Semantics of openness teeming with contradictions

Posted by Expert View, Tammy Parker

June 9th, 2008

The meaning of “open” is in the eye of the beholder. Clearly the mobile communications industry is opening up to new ideas, business models, device concepts and the like, but is it becoming truly open? With so many competing commercial interests, not to mention legal and regulatory issues, efforts to really change the business face numerous hurdles.

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It had to be you

Posted by The Informer

June 6th, 2008

Earlier this year, US carrier Verizon Wireless (VZW) was suing its competitor Alltel over false advertising. Relations were decidedly frosty. Now, as if in the telecoms version of seminal rom-com When Harry Met Sally, they’ve gone and got it together, after Alltel faked a noisy orgasm in a restaurant. Vodafone - which holds a 45 per cent stake in VZW - confirmed the acquisition on Thursday, which will see VZW gobble up Alltel and its 13 million subscribers for $28.1bn.

1 Comment

The times they are a’changin’

Posted by James Middleton

June 4th, 2008

The world’s biggest handset vendor, Nokia, and two outsiders, RIM (BlackBerry) and Apple, stand to gain most by pioneering fresh revenue streams for the mobile handset industry with their emerging push into value added services such as navigation, email and music.

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Chinese restructuring announced at last, but tricky 3G choices remain

Posted by Expert View, Tony Brown

June 4th, 2008

China’s government has finally announced details of its restructuring of the local telecoms market, bringing to an end years of speculation, rumors and theorizing about its content.

1 Comment

Roamers outside Europe paying price for reduced rates

Posted by James Middleton

June 2nd, 2008

European mobile operators have raised the price of roaming calls into the European Union by as much as 163 per cent as they seek to offset losses from reduced charges within Europe.

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